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Phillip Hong
17 February, 2007 |
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We, at SRN Mediaworks, have always thought outside the box. Unlike
conventional media establishments, we are quite casual when it comes to
taping random ad-hoc interviews with guests.
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At the same casual time, the automakers need to do whatever they can to
publicise their product, especially in the dog-eat-dog world for the
consumer's buck, one would think that they would be open to interviews
where they showcase themselves, which in this case is the auto show.
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However, especially in their most glamourous turf, where consumers pay an
honest buck to do what they can for free at dealerships, they were not open
to talking to us.
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Not a casual talk. Not even to publicise their ever-so-shiny automobiles in
front of our tape recorder.
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Brandon (Devlin) rang my cellular phone to explain that, while at Rogers
Centre for a first look at what we were profiling, he could not find a
willing spokesperson to tout their product.
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Of course, some people might say "fat chance", as the auto show had a media
day dedicated to those asking for an interview. However, one can't say
we're media. We're a form of citizen journalism.
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But a more heartfelt explanation has to do with the consumer. What do the
automakers have that we could embarass them with? Wouldn't they use the
same publicising towards consumers as they would towards the media?
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If an automaker is fully committed to the consumer, then it should be
willing to speak to us, as we all are potential customers.
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And to shut us out from ever talking casually to them says a lot about how
much a potential customer is really worth.
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And all who gains from this is public transit.
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