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| Date Visited: November 2011 |
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Technology is a purely voluntary buy. Stores like Best Buy want to pull you in like a
kid in a candy store because they know you don't "need" things like 3D TVs to live in the most
biological sense.
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For ten years, I've been a bit of an amateur photographer for various reasons. Ever since I
purchased my first digital camera in the summer of 2002, I had searched far and wide to find
a friendly camera that would fit the job. And I did find it - on the Best Buy website - a
entry model Nikon DSLR that was a stepping stone from personal photography to something a bit
more professional.
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So I walked into the Best Buy in Woodbridge, excited that my shots will no longer be blurry,
and waited a few minutes for a digital camera salesperson to take me away... to the cash
register. I was quite the easy sale since I knew what I wanted, and they had it.
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The sales associate was unenthusiastic at best, almost pretentious at worst. When asked
questions about the camera's features she immediately assumed I was less intelligent than her
average client, and proceeded to show me what's missing from the model I wanted to purchase
in the first place. I eventually bought a newer model, at nearly $100 more, just because it
featured a live preview screen on the back.
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You'd think she'd be over the moon because of the extra revenue. When pressed again for some
answers, this time for a comparison between models, she smugly answered "well, if you have
done your homework, you should know".
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I thought the reason why Best Buy employs "specialists" was because they added knowledge into
the purchase process, and what I experienced was quite the opposite. And I'm not only saying
that because I used to work there.
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When buying a digital camera, yes, please do your homework. But if you want any questions
answered, try a store that won't pretentiously assume you haven't - it is their job to sell
you what you're buying after all.
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