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Frank Cotolo
May 1, 2014 |
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Regardless of my stature as a world famous broadcaster and semi-global entertainer, I sometimes
have to go to the supermarket to purchase groceries. My sequestered life requires that I fend for
myself since the only three people in my humble mansion are me, myself and I.
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But once I am in the supermarket I become like every other pedestrian shopper, that is, I become
someone looking for value in the items I buy. It is not just being austere, either, it is being
aware that so many companies package products that are priced based on their pretty wrappings and
elaborate advertising costs. So, I make my trip to the grocery an adventure in shopping and I
become a consumer soldier, challenging the corporate consciousness of capitalism.
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So here are a few tips I have gathered over the course of my journeys up and down the aisles of
major supermarket chains through North America.
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Coffee filters are not worth the paper that produces them. Still, they allude to being gourmet
items, sometimes colored, as if white doesn't establish their purpose well enough to brew Joe. If
you must have the ones that have wavy edges, remember that the paper goes into a machine to size
and style them and you are paying for the machine, the electricity to use it and the fact that it
serves no other purpose other than to make wavy ridges on the paper that becomes coffee filters.
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Suggesting: Buy a roll of paper towels, cut each piece into half and use that as a coffee filter.
It works just as well.
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Dishwashing soap is water and soap. Yet, it is poured into a plastic bottle, colored and presented
as if one brand has more cleaning power than the other. Don't fall for the claims because it will
cost you a dollar or more to believe them. And don't pay for the color. The companies producing the
product have put thousands of dollars into researching which color attracts a person's eye and they
expect that to move product. But why has their research come up with different colors? You can buy
the liquid in the color green or yellow or orange or red. So, the research hasn't even zeroed in on
the correct fool's color and you are paying as they continue to research and narrow down the
psychological edge on color has on another.
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Suggestion: Wash your dishes - glass or plastic - with bar soap and tap water. It works just as well.
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