Column Chronicles
 
Measure for measure
 
 
Frank Cotolo
January 23, 2014
 
All of us have heard people measure things "on a scale of one to 10." We accept the format, we agree with its parameters and judge things by its gauge results. I am here to ask, though, why we are so trusting of the process.
 
Firstly, this "scale" has some problems. It starts at one. Why doesn't it start at zero? Shouldn't we give credit to the amount of measure leading to one? Is it fair to immediately give everything being judged a one? Aren't some things a half or a quarter or three-fifths or three-sevenths or six-eighths or nine-fifths or one-point-two thirds? Nothing starts at one. Everything has to work its way to one. You aren't born one year old, are you? You are born no nothing old and immediately the clock ticks and you go from being a second old to a minute old to an hour old to a day old and you have to continue to exist to earn being one-year-old.
 
Secondly, ignoring all the fractions between the numbers one to 10, why does the scale end at 10? Is 10 suddenly the ultimate anything can be rated? If that is so then why are things 100 percent? That is 10 times 10. Speaking of that, how can some alcoholic drinks have over 100-percent alcohol content? Isn't 100 percent the whole of every thing? And why does every thing have a whole anyway? We don't know the amount of everything; there is no way to calculate that if you consider the universe, the galaxy and eternity.
 
Did you ever place the items you want to purchase on the cashier's counter and the cashier says, "Is that everything?" What kind of idiots are cashiers? How could any number of items you want to buy be everything? If you answer yes to that cashier question, you had better have placed all the planets in all the galaxies and every other thing imaginable on the counter or else you are wrong. Besides, what store sells everything?
 
If you opened a store and called it The Everything Store, that title would be a lie because no store is big enough to offer everything. Besides, what store would want to sell everything? That would mean you need to have aisles for body organs as well as tractors as well as soup as well as black holes as well as ...you get the idea, right?
 
Even if there were a store that sold everything, could you rate it on a scale of one to 10? That would be unfair and inaccurate and misleading and plain stupid. You would have to rate it on a scale of zero to eternity. Then you would have to know a lot of math once you get after gazillions if you were going to use that scale.
 
I don't know why we are all so eager to measure things in the first place. Is it really so important that individuals measure things at all? Do you really care if someone gives something a nine on a scale of one to 10 or another person gives something a two on a scale of one to 10?
 
Do you?
 
Personally, I think people use the scale of one to 10 because it doesn't involve any thinking and people just like to have opinions without thinking. But that is just my opinion and on a scale of zero to infinity, what is that worth?
 
Frank Cotolo can be found hosting the talk and interview programme Cotolo Chronicles. You can send him an e-mail at this address: frank@148.ca.

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